In 2017, Ads24 wanted to give media industry professionals a bespoke opportunity to interact with (not just listen to) top South African academic and technological futurists.
We wanted to provoke thought, feed curiosity and create an immersive experience leaving the audience with a sense of togetherness in unpacking and exploring the unknown.
From the invitation to the venue, from the event to the experience, each step was curated to create a futuristic environment for discussion.
Ads24 Food for Thought won Best Trade Marketing Campaign at the AMASA awards and the ‘Best in Africa’ Award at the INMA Global Media Awards
Amasa (the Advertising and Media Association of South Africa) hosts its annual awards to celebrate high quality “all-rounder’ media campaigns that are based on sound insights underpinned by great ideas that are carried through with a perfectly executed strategy to achieve measurable results. The awards have become the benchmark in celebrating media excellence and innovation across 22 categories.