Ads24 Food for Thought

In 2017, Ads24 wanted to give media industry professionals a bespoke opportunity to interact with (not just listen to) top South African academic and technological futurists.

We wanted to provoke thought, feed curiosity and create an immersive experience leaving the audience with a sense of togetherness in unpacking and exploring the unknown.

From the invitation to the venue, from the event to the experience, each step was curated to create a futuristic environment for discussion.

Ads24 Food for Thought won Best Trade Marketing Campaign at the AMASA awards and the ‘Best in Africa’ Award at the INMA Global Media Awards

16836_Media 24_AMASA Entry_Food For Thought_V6-1Amasa (the Advertising and Media Association of South Africa) hosts its annual awards to celebrate high quality “all-rounder’ media campaigns that are based on sound insights underpinned by great ideas that are carried through with a perfectly executed strategy to achieve measurable results. The awards have become the benchmark in celebrating media excellence and innovation across 22 categories.


Feeling the love… Best Moments Ever


Shaun from Scotland (as opposed to Shaun the Sheep) sent me this very cool “Best Moments Award”. Should I ever win an Academy Award Shaun can help me write my acceptance speech as he seems to be training me for this eventuality.

I’m sending this award on to some people to have given me a good laugh, a moment’s pause, a shock to the system or just a really good tea break.

So thanks Shaun @

More rules… Again with the rules Shaun?

  1. Display the award logo on your blog. And do an acceptance speech
  2. Link back to the person who nominated you.
  3. Answer 7 questions.
  4. Nominate (no limit of nominations) other bloggers for this award and link back to them.
  5. Notify those bloggers of the award requirements.

Question and answer time…

If you could create your own planet what would it look like?

Harrods? Pink? Empty. A blank canvass for me to wave my hands about and say stuff like, “Let there be light!” in a big booming voice. Either that or my bed.

If you could visit one nation you have never visited before, what nation in the world would that be?

Not Egypt. I’ve been there. The pyramids were stinky. I’d like to go Argentina and see the waterfalls.

Have you ever taken a long distance train trip?

Shaun!  Get on a train and go across the channel there’s a challenge for you.  Yes, I have, I took a train across Europe and my friend chewed liquorice bark from Italy to France. The smell…

What is something you would collectively change about humanity?


What is your favourite song?

Today… I really liked singing along to Lightening Seeds “Life of Riley”

If you could meet one person who is still alive who would you choose to meet?

Shaun! How can you say Paul McCartney? Last week you assured me he was DEAD. And I started to believe you.

I would like to meet John Cleese and Archbishop Desmond Tutu (because he has a wicked sense of humour for a priest)

If you could choose one symbol to represent you, what would that symbol be and why?

A snake, because it represents balance and rebirth (not because of the whole Garden of Eden devil thing)

Some of my best moments are thanks to these people:

The Mighty Ndlovu @

The Dilettante @

The Slacker @

The Jenn with 2 ns @

I don’t mind if you don’t want to schlep with the whole interview nomination thing. I just wanted to let you know that I’ve appreciated you reading me and I’ve enjoyed reading you.