Ads24

After 3 years of working with the Ads24 team, I am astounded at how much we achieved together and how much extraordinary fun we had along the way.

This is just a taste of what we did.

Ads24 Food for Thought
Ads24 Sundae Sundays 2018
Wat Meme Jy? 2018
Diski 2018
Food for Thought 2018
Food for Thought 2019

Ads24 Food for Thought

In 2017, Ads24 wanted to give media industry professionals a bespoke opportunity to interact with (not just listen to) top South African academic and technological futurists.

We wanted to provoke thought, feed curiosity and create an immersive experience leaving the audience with a sense of togetherness in unpacking and exploring the unknown.

From the invitation to the venue, from the event to the experience, each step was curated to create a futuristic environment for discussion.

Ads24 Food for Thought won Best Trade Marketing Campaign at the AMASA awards and the ‘Best in Africa’ Award at the INMA Global Media Awards

16836_Media 24_AMASA Entry_Food For Thought_V6-1Amasa (the Advertising and Media Association of South Africa) hosts its annual awards to celebrate high quality “all-rounder’ media campaigns that are based on sound insights underpinned by great ideas that are carried through with a perfectly executed strategy to achieve measurable results. The awards have become the benchmark in celebrating media excellence and innovation across 22 categories.

Food for Thought 2018

I have my box.

It’s a comfy sort of box.

It’s a protect me from the storm sort of box.

It’s a cozy box even if it is a little cramped.

And it doesn’t have a view.

Okay, I hate my little box, but I stay there because outside is more than a little scary.

 

People are always saying, “Think out of the box”.

It wasn’t until last Tuesday I heard, “Forget the box. There is no box.”

Damn straight.

 

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I was lucky enough to attend Ads24 Food for Thought 2018 event. It wasn’t only brilliant and eye-opening, but it forced me to evaluate my life and whether safety and boredom are really an adequate substitute for danger and excitement. I realise that I may have got too big for my box.

 

Between Dawie Roodt, Chief Economist for the Efficient Group, Prof. Nick Binedell, and scenario planner, Clem Sunter, my (usually goldfishlike) attention was caught in a web.

 

My box blew to smithereens.

 

Things are changing, our world is moving back to a pure economics, supply and demand model.

 

That the way we’ve been doing things like giving away our power to banks and governments and career politicians is short sighted and short lived.

 

For the first time I saw Donald Trump, not as sign of the idiocy of the human race, but as global movement against career politics. A stand against bureaucracy. Maybe, he isn’t the right face, but he sure as hell is shaking things up.

 

It’s time to create your own job, not rely on someone else to find a box to fit you into.

It’s time for an Armageddon, a paradigm shift.

Either you reach our grab it and ride that wave with sheer adrenaline or you drown.