Loerie Awards 2019, Finalist
Castle Lager believes in the unifying power of sports to harness the collective spirit of unity. For, when we’re united in celebration, we truly become one nation.
In 2019, all our national sporting teams qualified to participate in major tournaments. Castle Lager tasked us to create the ultimate supporters jersey, for Mzansi to unite behind our national teams. As one supporters’ team with one jersey.
Castle Lager identified six pivotal sporting moments that united our nation.
- 1995 Final Match Springboks vs All Blacks
- 1996 Africa Cup of Nations Bafana Bafana vs Tunisia
- 1998 ICC Knockout tournament The Proteas vs The Windies ODI
- 2006 – The 438 Game The Proteas vs The Aussies ODI
- 2007- Final match Springboks vs England
- 2010- Opening Match Bafana vs Mexico
We used these 6 awesome national sporting moments to create a new fabric, the fabric of our nation. We did this by photographing at macro-shot the original jersey fabrics and once digitized wove recognisable sections of them all into one. Part of the magic lies in the fact that the 6 jerseys we used were the very ones worn on the field.
These shirts became part of a limited-edition supporters’ kit available only at the launch of the ‘ultimate supporters’ jersey’ at Nelson Mandela Square. The design didn’t end with the shirt, we then carried it over to a limited-edition collectors set of Castle Lager cans that hero each event.
Limited Edition Can Copy
1995 FINAL MATCH
SPRINGBOKS VS ALL BLACK
15 – 12
This LIMITED EDITION Can is inspired by one of the greatest days in our Rugby history! 43million of us united behind our team and erupted in elation as a drop goal scored in extra time sealed the Springboks’ victory and Tournament title.
1996 AFRICA CUP OF NATIONS
BAFANA BAFANA VS TUNISIA
2 – 0
This LIMITED EDITION Can is inspired by one of the most defining event in South African football. It was the first tournament since re-admission which saw Bafana Bafana grasp their first AFCON Trophy. With every goal and every save, we made our mark on history.
1998 ICC KNOCKOUT TOURNAMENT
THE PROTEAS VS THE WINDIES ODI
245/10 – 248/6
This LIMITED EDITION Can is inspired by the first ICC KnockOut Tournament throphy to be lifted by the Proteas Cricket Team. It was a game that defined our passion, our spirit and our Nation.
2006 – THE 438 GAME
THE PROTEAS VS THE AUSSIES ODI
434/4 – 438/9
This LIMITED EDITION Can is inspired by the Proteas. After Australia set the world record for the most runs scored in an ODI innings – 434, The Proteas successfully chased them down with one wicket to spare in the greatest One Day International match ever played.
2007 – FINAL MATCH
SPRINGBOKS VS ENGLAND
15 – 6
This LIMITED EDITION Can is inspired by the Springboks, who in 2007, lifted the Trophy for the second time in history. Once again, making us proud to call South Africa our home.