As the birthplace of Nando’s PERi-PERi, Mozambique plays a massive role in the story of the brand’s heritage and provenance.
Over the years there have been many efforts made to show Nando’s love for the people who tend the PERi-fields. Last year the business declared war on malaria in Mozambique – a disease that remains one of the biggest killers in sub-Saharan Africa.
In 2017, the Nando’s family united to Fight Malaria, the commitment was simple; to raise money to help fund spraying projects in Mozambique. Everyone pulled together to sell bracelets, limited edition sauces, collect donations and host fundraising events to make a difference.
From a challenge in Mozambique and a campaign designed in South Africa, to implementation in the UK and back to Mozambique, we created a full circle that affected the Nando’s family around the world.
We developed a campaign identity inspired directly by the process of spraying repellents. The campaign look conveyed a reminder to everyone of how we are working to Fight Malaria in Mozambique.