An integrated Mass Market experience with Ads24
Ads24 Diski received honourable mentions in the global INMA 2017 categories for Best Idea to Grow Advertising Sales or Retain Advertising Clients.
- Twitter following went up by 5%.
- Players spent over 10 minutes on the game.
- Overall, the game exceeded all expectations. With 681 Facebook shares of audience insights, the highest ever.
- The highest PR average value of any Ads24 campaign in 2017.
- Over the first two months of the campaign new revenue equated to 17% of total revenue on the three publications.
- 9% Improvement on sales for the duration of the campaign, curbing the previous year decline in some publications.
- 811% Return on Investment
- A PR AVE of R7.7 million